Innovations in coatings based on renewable content for fashion and luxury brands
Innovations in coatings based on renewable content for fashion and luxury brands: Trends from Stahl’s NuVera® collection
Stahl introduces its first NuVera® Fashion Collection Book, showcasing renewable innovations in design.
Waalwijk, the Netherlands, 27 May 2025 – Stahl proudly introduces its NuVera® Synthetic Fashion Collection Book, highlighting coatings innovations based on renewable content for the evolving fashion industry. This marks a pivotal moment in focusing on renewable-carbon-based urethanes and acrylics. By replacing petrochemicals with renewable resources such as biomass, recycled materials, and captured CO2, Stahl’s flexible coating solutions offer all the technical performance characteristics that brands and OEM’s are looking for, including enhanced tactile experience, while offering reduction in product carbon footprint of synthetic materials.
Sustainable alternatives
As the world grapples with environmental challenges such as resource depletion, climate change, and pollution, industries must accelerate the shift away from non-renewable resources. The textile sector, in particular, faces mounting expectations from consumers, regulators, and environmental groups to embrace more sustainable practices. Coating solutions utilizing renewable feedstocks, including biomass and capture or recycled carbon, present a powerful opportunity to reduce environmental impact across the textile value chain while fostering independence from fossil-based resources.
The Stahl NuVera® Collection demonstrates how coatings innovations based on renewable content are shaping the future of sustainable materials in fashion by enabling manufacturers to transition from fossil fuel-based solutions to sustainable alternatives, without giving in on technical performance. The NuVera® product range supports fashion, footwear, sports and upholstery manufacturers in achieving this goal, reflecting Stahl's unique role as a pure-play speciality coatings company committed to responsible innovation.
In honor of the book, Eric Timmermans, Global Market Manager Synthetics at Stahl, highlights key trends in coatings innovations based on renewable content that are influencing the future of synthetic materials in fashion:
Rich and diverse bio-based colors: The coatings provide a vibrant and environmentally conscious palette.
Advanced textures and haptics: Innovative polyurethane formulations create unique tactile experiences.
Sustainable surface effects: Techniques like craquelé finishes demonstrate next-generation sustainable craftsmanship.
About the NuVera® Fashion Book
The Fashion Book comprises a curated selection of ten unique synthetic articles created using bio-based polyurethanes, emphasizing performance and sustainability. Crafted for practicality, the collection is presented in an A4-sized book, allowing for effortless portability. Each article is supported by mood board-inspired visuals, showcasing pre-defined fashion colors, textures, and haptics that align with current trends.
Stahl’s role in sustainable fashion
With this groundbreaking collection, Stahl reaffirms its commitment to responsible innovation in coatings, helping manufacturers reduce their environmental impact without compromising quality or performance. Through NuVera® solutions, Stahl aligns with growing industry demands for sustainability and supports the eco-conscious fashion production. This collection showcases limitless possibilities in design, colors, and other fashion trends, inspiring creativity while advancing sustainability.