Through the looking glass: Three packaging trends shaping 2025
Packaging coatings are a vital element of the packaging industry. Beyond their functional role in protecting contents from external factors like moisture, light, and oxygen, coatings also play a key role in the visual and tactile appeal of packaging. From soft-touch finishes to striking metallic effects, these coatings can transform ordinary packaging into memorable brand statements.
The demand for sustainable and innovative packaging solutions is on the rise, fueled by the growing food packaging sector and the rapid expansion of e-commerce. According to a report by Mordor Intelligence, the global packaging coatings market is set to grow at a CAGR of 5% between 2023 and 2028. Within this evolving landscape, we’ve identified three emerging trends set to shape the future of packaging.
1. The Internet of Packaging: IoT meets packaging innovation
The Internet of Things (IoT) has already revolutionized the way we interact with devices, and now it’s extending to packaging. Known as the Internet of Packaging (IoP), this innovation leverages smart, machine-readable technologies like RFID, NFC, and QR codes to store and share detailed product information.
From enhancing supply chain traceability to combating fraud and improving customer engagement, IoP offers exciting opportunities. Industry leaders like beverage companies Diageo and Rémy Martin are already integrating NFC tags into their packaging to ensure consumer safety and provide deeper insights into their supply chains.
2. Driving sustainability with recyclable and biodegradable packaging
Sustainability continues to dominate the packaging conversation, with increasing pressure from consumers and regulators to reduce plastic waste. The European Union’s forthcoming Packaging and Packaging Waste Regulation (PPWR), part of the Green Deal, introduces ambitious targets for recycling and sustainable design.
By 2030, plastic packaging must include a minimum percentage of recycled content, with stricter recycling targets set for 2040. At Stahl, we’re investing heavily in barrier coatings that align with these goals, including biodegradable and biobased options. These coatings support the shift toward mono-material and paper-based packaging, enabling sustainable solutions without compromising product protection.
3. Creating memorable experiences with multi-sensory packaging
Packaging is often the first touchpoint between a brand and its customers, and it can significantly influence purchasing decisions. Multi-sensory packaging enhances this experience by appealing to sight, touch, and even smell.
Stahl’s Sensora® range of coatings is designed to elevate packaging’s tactile qualities. Whether you’re looking for a silky, textured, or velvety feel, our solutions help brands craft a distinctive sensory profile that resonates with their identity and leaves a lasting impression.
Interested in more information of request for interviews with Stahl’s experts, please contact press@stahl.com